The Grand Opening Playbook
6 weeks of ideas to open your first store with buzz

The biggest first-opening mistake is assuming people know you're opening. A plan that starts early, builds a list, and gives people a reason to show up will.

This Playbook gives you six weeks of ideas, organized into one clear plan, so you know exactly what to do each week to open with a crowd, built by one of America's top center owners, from watching what makes openings work.